With a pandemic happening around the globe, several pharmaceutical companies rushed to produce the vaccine that would save the world. Some of them, that are authorised and recommended for the prevention of COVID-19, are ​​​​​​​​the Pfizer-BioNTech vaccine, Moderna’s vaccine, and the AstraZeneca. So, what is China doing in this global race of COVID-19 vaccine production?

Sinovac, a Beijing-based biopharmaceutical company has developed the Chinese coronavirus vaccine, called CoronaVac. Researchers started the formation of the vaccine by getting coronavirus samples from patients in China, Italy, Spain, Britain, and Switzerland. Eventually, one sample from China acted as the basis for the CoronaVac vaccine. Compared to the Moderna and Pfizer, which take a portion of the genetic code of coronavirus that is injected into the body, the coronavirus particles in the CoronaVac are dead, and they are injected into the arm without triggering Covid-19.

The trials of Sinovac have yielded diverse outcomes over different nations. Interim data of the trial in Indonesia showed an efficacy of 65.3 per cent. Based on interim information from a late-stage trial in Turkey, researchers said that the Sinovac vaccine is 91.25 per cent effective. First trials of China’s Sinovac in Brazil showed that the vaccine had been found to be 78 per cent effective. However, following the most recent findings reported by researchers, Sinovac had a 50.4 per cent efficacy in Brazilian clinical trials. The Butantan Institute, which has been conducting the trials in Brazil, announced that the effectiveness of the vaccine varies depending on how severe the affirmed illness is.

The pandemic is affecting different people in different ways worldwide, thus a vaccination appears to be vital to finally return to normality. In any case, the fact that several governments commit to inoculating their people with the Sinovac vaccine has led to questions and doubts about the Chinese vaccines, which have revealed fewer details on safety and testing than western front-runners. With all vaccinations already underway worldwide, all that remains is to hold up and see how it all unfolds!

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In the UK, people believe that the environment is the third most serious problem after Brexit and health. According to Statista, a survey conducted with UK consumers in 2019 revealed that a large number of them prefer to buy recyclable products and general products which are made in an environmentally friendly way and prevent single-use plastic. Mintel (2019) showed that even when it comes to household care products, consumers adopt sustainability, as they believe that the manufacturers should eliminate the usage of plastic for the packaging of their products or replace it with recyclable plastic.

But when this tendency to green consumption started? From the 1960s and early 1970s, people started to have concerns about environmental issues and in the 1980s the notion of green consumerism began to emerge. However, it was the 1990s when consumers and companies started to pay more attention to the environmental impact of consumption practices which elevated green consumerism into a trend.

Nonetheless, green consumerism has become stronger in today’s world and it is considered one of the top contemporary trends not only on a social level but also in the commercial world. Because of the emphasis on integrating environmental consciousness into the consumption process, the idea of green consumption has gained considerable interest today. According to a survey published by Nielsen in 2019, it was predicted that consumers by 2021 will spend up to $150 billion on green products, as they are becoming much more conscious of how their actions can affect the planet. With this analysis being somewhat true, it is evident that as a result of today’s consumer habits and services, the environmental crisis is putting a big toll upon large companies and organisations.

The concept of green consumption is escalating fast. Thus, green consumerism is impacting companies and various stakeholders. An environmental friendly strategy can be a powerful weapon for businesses, as it allows them to target various markets. The importance of implementing an environmentally friendly strategy can help companies to gain an advantage over competitors, strengthen their position in the market and it can also lead to long-term profitability. Green strategy adoption can also improve an organization’s image, and this is something that strengthens them as it leads to stronger brand equity within customers.

There are many companies today that adopt green practices in their business functions. For example, the fast-food chain, McDonald’s, cut its energy waste by 25% during its business operations using energy-efficient equipment. Moreover, the company has plans to use renewable and recyclable materials in all of its packaging as well as place recycling bins in its restaurants. 50% of Unilever’s top brands that are growing faster and be more profitable are those which put more emphasis on sustainability. Additionally, as electric vehicles are estimated to replace conventional by 2040, it seems that car manufacturers have big plans for the years to come. Honda announced that its plans for the European market are to offer, at least partially, models that will be electrified by 2022. Similarly, Volvo which released its first electric vehicle in 2019, vowed that 50% of its sales to come from electric cars in the near future.

Companies have to be aware that individuals want to be greener, but they expect companies to take the lead. Sustainability is a major concern for young people. The younger generation is the key segment for the conceptualization of green consumption as their actions are based on the idea of creating a greener world. They support and work with firms which have adopted green practices, and this is something that commercial environment all over the world cannot miss out.

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