Venue – Marina Bay Sands, Singapore

Official website – https://blockchain-fest.asia 

The two-day conference will be held at Marina Bay Sands, Singapore’s most iconic hotel for the largest rooftop Infinity Pool and a wide range of shopping & entertainment, with approximately 1000 participants coming to visit the crypto event of the year –  Blockchain Fest!

The purpose of the conference is to create a unique networking interactive platform for the international crypto community that eager to exchange experiences, learn first-hand skills from the market leaders and want to acquire potential partners for their project.

The Blockchain Fest format includes a conference with fireside chat sessions, discussion panels and speeches, an exhibition area, networking space with a coffee station and comfortable lounges for meetings and gala dinner.

The prominent speakers will cover everything including Future of Digital Money and Assets, Governance & Law, Decentralized Blockchain Protocols and Smart contracts, Current trends and challenges, Investing in DeFi and even more.

Just some of the names, who will tell their unique hero’s journey:

• Chief Compliance Officer Gemini APAC Andy Meehan and Li Ren Zeng, Regional Consultant at XT.com
• Jack O’Connor, Sales Director – ASEAN at Snowflake
• David Ogilvy, Head of Custody Innovation at Celsius Network
• Arkadiusz Balcerek, COO at AnchorSwap Finance
• Arvin Khamseh, NFT Marketing Expert

The full list of topics and speakers can be found at https://blockchain-fest.asia

The event is powered by Bybit – online streaming and gala dinner sponsor. Grand sponsor of Blockchain Fest is Fireblocks. Platinum sponsors are Fellaz, JPEX and ChainUP. Gold sponsors are Amber Group, Coinstore and AnchorSwap.

Tickets online, standard, business and VIP can still be purchased with discount on the event website https://blockchain-fest.asia

For more information and latest updates join the event social media:

Facebook

LinkedIn

Telegram

Twitter

#BFSG #BFSG2022

*Produced and brought to you by FINEXPO, organizer of financial conferences, forums, summits, exhibitions, shows, festivals, fairs and awards since 2002, with a community of over 100,000 crypto & financial participants.   

Contact Blockchain Fest at: laura@finexpo.org

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Storytelling has been used since ancient times. For example, the most famous oral storyteller was the Greek Aesop who lived in the 500s B.C.

Nowadays storytelling is used to attract and involve people. Thus, it is perfect for retail. It is considered a marketing strategy to render the brand more human and closer to the customer. Its goal is to convince people to buy and make them loyal to the company. Think about this situation.

Imagine yourself walking into a store without receiving any information about the brand and its products. Even if you are extremely passionate about them, you may struggle in deciding which product to buy. This is all because you missed out on the information and introduction to the product. You aren’t sure about the story and why you should be sold on the item.

A good story should be persuasive, give a sense of authenticity and let people remember it. The company also can let others know about its principles and reinforce the identity; this could emerge into a sense of familiarity with both the brand and the sales assistant.

In addition, storytelling makes the product more beautiful: it helps in creating an atmosphere around it, rendering it something not to be missed.

I’ll give you an example. While working the other day, a customer came in and was looking for the perfect pen for his friend. Two pens are the same style, but the collection differs only in the pattern. Showing both pens, I thought to linger on the limited edition pen, because I thought it to be better, more elegant and sophisticated. The customer said to me, “You know, I keep coming every time I have to buy a gift because of you telling me every single story about pens and so on. And I like the brand for that. I feel every pen I buy is special for a certain reason”. That of course, made me feel proud of what I am doing.

But, is that a reliable strategy in all situations?

The answer is it depends if the objective is only to sell. Telling a story about something untruthfully is both risky and unethical. This is because the story is something that could be unmasked as such and of course, that entails the loss of all the efforts done so far in rendering customers loyal to the brand. They could not trust you anymore and, thanks to word of mouth, the company could lose revenue.

What if a worker still wants to use this strategy? This person should be careful. A piece of advice when it comes to telling stories ethically is to make sure that it happened. Do not make stories look like they are yours even if they aren’t.

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A higher inflation rate indicates that people are spending more money. If people are more willing to spend money, then the prices of products will go up. And with them, so will profits. If more profits are being made, then wages might rise, or more jobs might be made if the right investments are made. Inflation is not something that can be directly controlled or dictated but is rather the result of the market responding to growth or decline.

The rising rate of inflation is, essentially, down to more people being able to spend again. This is a credit to the strong vaccination effort in the United Kingdom that has seen over thirty-two million adults fully vaccinated – almost half the UK adult population.

When just six months ago in December 2020 there was the beginning of a frightening second wave of Covid, and with vaccinations only just beginning, there has been a mighty turnaround that is now bearing results economically as well as medically. The economic recovery seems to have taken a “V” shape, with a sharp rise after a slump, rather than a more gradual “U” shape or a rocky “W” shaped recovery.

Another reason for a relatively high amount of spending right now could be down to the low interest rates, which are only at 0.1% right now. What this does is disincentives saving money, because you won’t be accruing much interest on it, and you might as well spend it.

However, with inflation rising, so too might interest. This would be done to keep inflation in check, by making saving money more appealing, it slows down people’s spending so inflation doesn’t rise too high and too quickly and things become too expensive.

However, the tricky downside to higher interest rates would be that debts become more expensive. While before you might’ve had to pay back 100% of a loan + 0.1%, you might have to soon pay back 100% + 2%, and that can add up.

Pandemic spending required a colossal amount of borrowing from the government, totalling £2.2tn, and the government will eventually have to pay that all back. That will be done over many years and will get more expensive as interest rates rise.

While the Bank of England cannot directly control inflation rates, it can control interest rates, because it is the one that dictates monetary policy. However, if interest rates are too low, inflation might become uncontrollable and things become too expensive for wages or real spending to match.

Likewise, if interest rates are too high, then people might stop spending money, and both private and public debts will become more expensive. This might lead to tax increases as governments try to find a way to pay back the loans that they took out to protect their people during the pandemic.

The Bank of England has said that while inflation is higher than they expected it to be, they do not believe it will stay high, and have another dip next year, as it did after the 2008 crash. Furthermore, it will continue with its policy of Quantitative Easing, an “electric money printing” tactic that encourages banks to lend to the private sector to boost spending.

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There have been some suggestions that property purchases like this are not that impactful on the market as a whole. The Atlantic points out that investors own only about 300 thousand houses of the roughly 140 million in houses in America – with Black Rock only owning 80 thousand of that figure. But, that ignores the strategic nature of these increasing investment portfolios.

Investors are not buying just any kind of property, but rather ones with the greatest prospect for growth, to the detriment of younger people. They target houses in cities with typically younger, working-class or lower-middle-class people who might have a good wage. This has taken the shape of 22% of houses bought in both Atlanta and Charlotte, and 20% in Phoenix. In its most extreme, investment firms were responsible for 90% of all purchases in Atlanta between 2011 and 2012.

The same tactic has also been taking place in the UK, as Black Rock has invested £100 million in a retirement village, banking on the fact that the population in the UK (and elsewhere) is growing older and more people will need retirement homes, and for longer too. They have also targeted student accommodation, following the trend from America.

Some suggestions moving to a renting culture, rather than a home-owning one, might be a good thing for countries like America. It would offer people flexible city-living, where they would not be tied down to property that might be difficult to buy with rising house prices.

In a rational economic understanding, renting is the better short-term option because it is cheaper than buying a home with a mortgage. But often that relies on market competition pushing rent prices down, which doesn’t seem to be happening.

Because these investors are buying properties wholesale, they can afford to keep prices high and leave no option for renters – they don’t need to compete against themselves. Furthermore, with high rents, they encourage other independent landlords to match their prices, making the deal worse for people who need a home. Investment firms typically recoup the cost of the house in eight years of renting, and then it profits up.

For the high cost of rent, the conditions are poor too. There are reports of water leakages, black mould, and insect infestations that large investment companies refuse to properly address. They stack high fees and issues onto the renter who has no ownership of the issues they face, simply because there is often the little alternative. Renters also have typically fewer legal protections than homeowners.

Housing is not a luxury, it’s a need, and moving can be difficult, so bad landlords rely on their renters becoming frustrated and accepting the conditions as they are, rather than big businesses sorting anything out of their pocket.

In countries where there are simply too few houses being built, investment companies buying up renting opportunities is forcing house prices up – good if you own a house, but bad if you don’t. They then offer out those houses with high rent, but young people cannot afford to buy where they need to and are forced to rent instead.

The likes of Blackrock are happy to buy for more than the market rate because as a large company they can absorb the difference, and in less than ten years the renting opportunities will pay off the price of the houses anyway. Meanwhile, young people in cities are being squeezed more and more, fuelling generational inequality.

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Coca-cola removal of its top lawyer places the company in the spotlight as the replacement happened just after he introduced the industry’s bravest diversity program.

Bradley Gayton, one of the most important black lawyers in the US entered Coca-Cola in September. In January he presented a new policy that required his outside law firms to have a minimum of 30% of the time they will be employed by people of colour, people with disabilities, LGBTQ people and women. More specifically, half of that time would have to be worked by black lawyers. Additionally, it is worth noting that failing to accomplish the policy would amount to a 30% fee cut.

However, after only eight months on the job, Gayton decided to resign. There are some suppositions that it was due to the fact of his hostile push for diversity, more precisely for Black lawyers.

Monica Howard Douglas, its successor and a black woman who has been at Coca Cola since 2002, is now reviewing the standards which were put in place by Gayton. She said she intends to stop Gayton’s diversity policy.

The program caught the attention of Edward Blum, an anti-affirmative-action activist. In April, his lawyer notified Douglas that they thought Coca Cola’s outsider lawyer program was illegal as the company policy affirms that if a law firm does not meet the requirements, it faces a non-refundable 30% reduction in fees. Moreover, this latter believes the company should publicly withdraw the racial quotes laws promptly.

The fact that the general counsel, Bradley Gayton, resigned not even a year later, implies that the company is already conscious that its racial requisites are unjustified. Coca-cola should make a public statement where it declares the policy is no longer in effect, otherwise legal action may be forthcoming.

In conclusion, the policies adopted by Bradley Gayton were not deemed legal. The company is threatened with being sued if they do not publicly withdraw the racial quotes laws immediately.

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