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Stocks: how do you buy them and how do they work

by Julia Krupinska

What are stocks?

Stocks are assets that represent a share of ownership in a company. By selling stock, companies raise capital to fund their operations. In return, investors are entitled to a proportion of the firm’s profits, depending on how many shares they own.

Companies conduct an initial public offering (IPO) when they decide to sell shares of stock to the general public. During this process, the company discloses how many shares will be issued and at what price; the funds obtained from “going public” go directly to the company. From then on, shares are traded on the stock market, the price of which is determined by supply and demand.

There are two main types of stock. Common stock allows investors to vote at shareholder meetings and receive dividends. On the other hand, preferred stock ownership does not usually entitle holders to voting rights. However, a benefit is that dividends from preferred stock are received first and have priority over common holders if the company goes bankrupt and is liquidated.

How to buy stocks?

Direct stock plans allow the purchase of stocks directly from the company without the intervention of a broker. Investors make monthly deposits, which the company puts towards purchasing shares. The excess fees for this approach are minimal, making it ideal for investors with less cash to start with.

Companies can also offer dividend investment plans which allow stockholders to reinvest their cash dividends straight into additional shares in the company. These plans are often free of commission and offer a discounted share price.

Another way to buy stocks is through a discount or full-service broker. Brokers arrange the transaction between a buyer and seller for a commission.

Alternatively, stock funds are a type of mutual fund that invests in stocks. The money you deposit is pooled together with other investors to buy stock in companies. These funds can be purchased from brokers or directly from investment companies.

How do stocks work?

Before investing in stock, it is important to know how the system works. When you purchase shares in a company, you may not see profit immediately. This is because your holdings are impacted by what the board of directors chooses to do with the company’s earnings. Some profit may go to shareowners via dividends, but other options are reinvestment or repayment of company debt.

How investing builds wealth

The share price is determined by supply and demand in the stock market then. As prices increase so does your savings balance, however, they can also go down. Occasionally, during market bubbles, the price of a stock can exceed its fundamental value by a significant margin. In this case, there is an opportunity to sell shares for more than the company is worth to make a quick profit.

The unpredictable nature of the stock market makes investment risky. Stocks can be used to diversify an investment portfolio reducing this risk. For example, during an economic crisis such as Covid-19, a PPE supplier may experience record sales. However, the performance of a company in the hospitality sector is likely to fall. By purchasing a variety of stocks, investors can gain from thriving sectors, offsetting any losses.

One of the most successful ways of making money from stocks is by ‘buying and holding’. Investing even relatively small amounts of invaluable stock for a longer period can be a reliable way of securing wealth. For example, The Balance recently reported that by investing $5,000 for 50 years, Anne Scheiber, a retired IRS agent, built her $22 million portfolios.

Dividends

When a company obtains profit, the board of directors can decide to distribute dividends. The purpose of this action is to return wealth to the shareholders, predominantly through cash or stock.

A cash dividend involves the transfer of economic value from the company to the investor. Thus, the share price falls by approximately an equal amount to the dividend. Furthermore, as this cash is considered an income, it is usually taxed. On the other hand, stock dividends occur when a company distributes shares to existing stockholders. In this case, the share price also goes down to reflect the dilution of shares. However, thenceforth investors can keep their shares, or sell them to receive cash without being taxed.

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