Interview Session By Ulvi Hagverdi and Suyeba Aslam
Pandora Mather-Lees is a proud owner of a business training company, Pandora Art Education and artonsuperyachts.com. Both companies aim to bring awareness to the value and importance of preservation towards aspects such as art objects to superyacht crew and towards those in household management or to those who work on behalf of art collectors.
Ms Mather-Lees goes on to explain that is it very important to appreciate art as well as enjoying and understanding the concept. She believes it is very important that art collectors know art preservation and practical care.
Opening horizons and appreciating art…
Usually consisting of morning or afternoon session, which are a minimum of four hours. The workshops offer art appreciation training, preparing crews for specific objects- the art market, placement of art, conversation as well as logistics and so much more. Consultancy appointments are also offered where onboard assessments take place, researching and identifying the gaps and risks of the environment. This is usually between the art collector and the captain of the yacht. Alternatively, workshops for the captain can also be offered, with inclusivity of export sanctions risks being taught too.
Excelling within the industry…
To excel within this given industry, Pandora feels that collaborating with respected professionals in the field have helped her immensely. She was lucky enough to be assisted by an ex-stewardess (now an art conservator), as well as networking with the Yacht Art Management in Hamburg. She has also formed close associations with others in the industry such as the Arts and Yachts Management at Rosemont Family Office, alongside the VIP Service School in Palma.
Considering the factors that have helped Pandora excel in this industry- she finds it a pleasure to work with people of professional mannerisms and with those of which you can share and develop ideas. Giving the tell-all on some very exciting news, Ms Mather-less informs us at Relawding that she has some new upcoming collaborations in the pipeline as she has partnered with people beyond the yachting arena such as Art In Offices to assist with training and art appreciation for those who wish to have new art programmes put into their offices.
Tips from the professional to help you succeed in your business…
“Public speaking!… Speaking at conferences gets you in front of a lot of people as an expert and helps you to clarify your way of thinking and ideas”. With all encouragement, Pandora believes that public speaking can take you to many great places!
Seek attention and get yourself noticed- once you get noticed, you become a reliable source. “This helps with raising your profile and also for social media content”, Mather-Lees continues.
“Often it is the unusual or sensationalist aspects that can generate exposure- sometimes even the most unusual combinations. I have often been approached for jobs or projects because of a mix of skills, ranging from commercial experience to being an art historian”.
Predicting the role of art in society, alongside the rapid growth of technology and AI…
It is not possible to substitute for the real tactile presence of art, although there are some pieces of art which have been made deliberately as a digital medium.
“AI, VR and all types of digital art are a new, exciting way to enjoy and learn- they are vital for trading too”.
Pandora informs us of one of her clients who use technology within their business- Arius Technology. The ground-breaking technology company uses a method of deep scanning in 3D, which is used for recreating exact replicas of the work but also to inform the condition of the work before the human eye sees any deterioration- meaning technology can be used to preserve cultural heritage thousands of years old.
Ready to launch your own business?
If you’re a young entrepreneur who is ready to launch their initial business, Pandora advises that you keep your end goal clearly in mind at all times, keep your focus, believe in yourself, seek a mentoring coach, know your milestones and never give up!
Although the pandemic has prevented a lot of businesses from soaring high, Pandora has told us here at Relawding, that the pandemic and aftermath should not prevent those with ideas to continue as there is so much to engage and learn with. As long as you remember your priorities and continue to learn- this can help the post-pandemic technology and business world.
We would like to thank Pandora Mather-Lees for her time and we wish Pandora Art Services and ArtOnSuperYachts all the best in the future.
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